Pop Superstar Sia Teams Up with the ASPCA to Remind Everyone that “Puppies are Forever”

December 6, 2017

Today, the ASPCA and world-renowned singer/songwriter Sia released a special public service announcement to raise awareness about dog adoption this holiday season.

The adorable video clip stars dancer and TV personality, Maddie Ziegler, and a canine companion named Frank, and is set to Sia’s new track, “Puppies are Forever,” from her holiday album titled “Everyday is Christmas.” The PSA and song serve as a reminder that bringing a puppy into your home is a lifelong commitment and encourages viewers to consider adopting a dog from a local shelter or rescue group instead of purchasing from a pet store. Most pet store puppies come from puppy mills, where they are housed in overcrowded and unsanitary conditions without adequate veterinary care, food, water and socialization.

“Shelter dogs of all ages deserve permanent, loving homes and responsible care, so we’re proud to partner with Sia to encourage the life-saving adoption of puppies and all other animals in need this holiday season,” said Matt Bershadker, ASPCA president and CEO.

Sia has long been an advocate for animals, and she frequently uses her platforms to promote animal adoption. She has worked with various animal welfare organizations throughout her career, and has partnered with pet product companies to raise funds to assist shelter animals in need of urgent medical care. During her most recent tour, she even partnered with shelters across the nation to hold adoption events at her shows.

Join Sia by taking our pledge to fight for love this holiday season, and remember to always Make Pet Adoption Your First Option®!

Sia will also be partnering with us to host a “puppy cam” livestream of adoptable puppies available at the ASPCA Adoption Center in New York City on Wednesday, December 13, from 9:00 A.M. until 9:00 P.M. The live video will encourage viewers to adopt a rescue dog instead of purchasing an animal from a pet store, and will be available on YouTube and ASPCA social media channels. Be sure to tune in!