Privacy Policy

1.   INFORMATION WE COLLECT

Depending on the nature of your interaction with the ASPCA, we may collect information as follows:

• Directly from you, when you provide information to us or otherwise interact with the Services:

  • Account information, such as your name, email address, selected password, and usage preferences.

  • Contact information, including your telephone number, email address, postal address, and any other information you communicate with us. Please note we record telephone conversations with our customer service for record-keeping, training, and quality assurance purposes.

  • Information collected when you adopt, foster, or volunteer, such as your date of birth, educational history, employment history, gender, and known allergies.

  • Transactional information, including payment information and payment history if you make a purchase or donation.

  • Your photograph for a security badge if you visit one of our locations.  

  • Any additional information you choose to provide us, including questions and feedback.

Please note some of this information may be collected by external parties on our behalf.

• Automatically from you, device and online user activity, when you utilize or interact with our online Services, as described in the next section.

• From third parties:

• • Information about the marketing and advertisements you have seen and clicked on, from online advertising companies.

• • Your email address and other contact information, from third parties that share similar missions or with whom the ASPCA partners for events, projects, donations, or goals.

2.    COOKIES AND INFORMATION COLLECTED BY AUTOMATED MEANS

When you use or interact with our online Services, certain information about your use of our online Services is automatically collected via cookies and other tracking technologies. This includes:

• Usage details about your interaction with our online Services, such as which pages you access, frequency of access, what you click on, search terms, date and length of visits, and referring website addresses.

• Device information, including the IP address and other details of a device that you use to connect with our online Services, such as device type and unique device identifier, hardware model, operating system, browser, mobile network information, mobile carrier, and the device’s telephone number.

• Location information where you choose to provide us with access to information about your device’s location.

These cookies and tracking technologies may be operated by partners who assist us in understanding usage of the online Services, serving ads, security, and fraud prevention.

To manage your cookie preferences, please click the Cooke Preferences link in the footer to set your preferences. Please note that you will need to set preferences on each device you use to visit our online Services.

You can also use a browser that offers you the ability to use the Global Privacy Control to communicate your privacy preferences when you visit our online Services; please note this will not affect how we process your information when you interact with our Services. Because definitions and rules for “Do Not Track” have not yet been established, we do not respond to “Do Not Track” signals.

You may also opt out of some third-party cookies by visiting their opt-out pages. These are examples of our cookie providers, but the list is not exhaustive. In addition, we are not responsible for the effectiveness of any of these opt-out mechanisms:

• We use Google Analytics to conduct analytics and collect usage details. You can learn more about Google Analytics here, and opt out of collection of your information by using the Google Analytics Opt-out Browser Add-on.

• We use Google Ads and Meta Pixel to customize our advertising and to serve you ads based on your browsing behavior. Visit to learn more about Google Ads here and Meta here. You can opt out of personalized advertising through Google’s Ad Settings and Meta’s  Ad Settings.

• We use Retention to collect information about your visit to our online Services and associate it with personal information they have about you, such as your email address, so we can send you marketing emails. You can opt out of Retention sharing your information with us here.  

3.   HOW WE USE INFORMATION

The ASPCA may use your information to:

• Provide requested Services; create and maintain your account, manage purchases and donations; facilitate participation in programs and events; and evaluate applications for adoption, fosters, or volunteers.

• Offer and maintain the online Services; monitor performance of the online Services; diagnose or fix technology problems; and understand usage of the online Services.

• Respond to your requests and questions; communicate with you; provide troubleshooting and other support; provide important notices; and send you information that may be of interest to you.

• Improve the ASPCA, our mission, and Services; grow our business; better understand our consumer base; administer surveys for market research; and develop new products and services. 

• Design and administer marketing campaigns; evaluate the effectiveness of marketing campaigns; and tailor the content we display to on the online Services, including advertising.

• Comply with legal requirements; defend against legal claims or other demands; respond to a subpoena, court order, or other legal process or request; protect the rights of the ASPCA, you, or others; and detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal. 

The ASPCA may also use and share in an aggregate or de-identified manner information at our discretion, including for research, analysis, marketing, and improvement of the Services.

4.    HOW WE SHARE INFORMATION

The ASPCA may share information in the following instances:

• With service providers that we believe need the information to perform a technology, business, or other professional function for us such as payment processing, IT services, marketing, accounting, auditing, tax services, and other professional services.

• With adoption organizations we partner with to facilitate your adoption inquiry and support the adoption process.

• With partners when we offer co-sponsored events, programs, or other offerings with promotional partners. With your consent, we share your contact information with these promotional partners to send you information on products and services that may be of interest to you.

• With advertising partners who assist us in serving interest-based advertising to you. These third parties use tracking technologies on the online Services to collect or receive information from the online Services and elsewhere on the internet and use that information to provide measurement services and target ads. Third parties may allow other companies to access information about you so that they may market other products you may be interested in.

• With third parties whose products, services, or offerings may be of interest to you. The ASPCA may share donor contact information with other non-profits that we believe engage in activities that may be of interest to you. You can opt out of this sharing by contacting us at the below email, telephone number, or address:

ASPCA
Attention: Donor Stewardship
424 E. 92nd Street
New York, NY 10128
(800) 628-0028
[email protected]

To ensure we can process your request in a timely manner, please include your full name, physical address, and email address.

• For legal purposes; where necessary to comply with the law; in response to court orders, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights; as required to enforce our terms of use or other contracts; to defend against legal claims or demands; or to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.

• As part of a business transaction, we reserve the right to transfer to another entity with or its affiliates or service providers in connection with a contemplated or actual merger, acquisition, consolidation, change of control, or sale of all or a portion of our assets, or if we undergo bankruptcy or liquidation. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.

5.    HOW WE PROTECT AND STORE INFORMATION

We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf. If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries.

6.    DONOR PRIVACY CHOICES

As an ASPCA donor, you may submit a request to review the information we maintain on you and request corrections if the information is inaccurate. You may also submit a request to opt out of your contact information (name, mailing address, email address) being shared with third parties for marketing purposes. To submit a request, please contact the ASPCA at the below email address, telephone number, or address.

ASPCA
Attention: Donor Stewardship
424 E. 92nd Street
New York, NY 10128
(800) 628-0028
[email protected]

To ensure we can process your request in a timely manner, please include your full name, physical address, and email address.

7.    GENERAL PRIVACY CHOICES

You have choices about how we communicate with you and how we collect and share your information:

• Change cookie preferences: To manage your cookie preferences, please click the Cookie Preferences link in the footer to set your preferences. Generally, you can modify your browser setting to disable or reject cookies across the internet; but if you do so, some features of our online Services may not function properly or be available. Please note that you will need to set preferences on each device you use to visit our online Services.

• Opt-out of email marketing: If you no longer wish to receive marketing communications from us, you can click the unsubscribe link at the bottom of any marketing email from us.

• Opt-out of interest-based advertising: You may be able to prevent third parties from using your information for interest-based advertisements across the internet by using resources from the NAI or the Digital Advertising Alliance. Please note this does not opt you out of being served ads, nor will it prevent the receipt of interest-based advertising from other companies that do not participate in these programs.

• Opt-out of SMS marketing: If you no longer wish to receive marketing text messages, you can opt out by responding to any of our marketing texts with STOP.  

• Update account information: If you have an ASPCA account, you can see, review, and update certain information associated with your account, such as your email address and telephone number, by logging in to your account.

​​​​​​​8.    UPDATES

We may make changes to this Privacy Policy from time to time. The “Effective Date” at the top of this page indicates when this Privacy Policy was last revised. If we make material changes to this Privacy Policy, we will notify you through written, electronic, or other means.

9.    CONTACT

If you have any questions about this Privacy Policy, please contact the ASPCA at:

ASPCA
Attention: Legal Department
424 E. 92nd Street
New York, NY 10128
[email protected]

10.   JURISDICTION-SPECIFIC DISCLOSURES

California

California’s “Shine the Light” law permits individuals in California to request certain details about how certain types of their information are shared with third parties for those third parties’ own direct marketing purposes. If you are a California resident, you may opt out of such sharing by emailing us at [email protected].  

Colorado

Residents of Colorado have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt out of targeted advertising and the sale of their personal information. While Colorado residents have the right to opt out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information through the Privacy Rights Request Form, emailing [email protected], or calling (800) 628-0028. For your security, we will require you to verify your identity before we can act on your request by providing us with information to match our records. If you are asking to exercise a right on behalf of someone else, we will require verification of your identity, as well as proof of authorization by the individual. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt out of targeted advertising and the sale of personal information via cookies, please click the Cookie Preferences link on the bottom of this page and set your preferences. We do not sell your information in any other context.

Delaware

Residents of Delaware have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt out of targeted advertising and the sale of their personal information. While Delaware residents have the right to opt out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information through the Privacy Rights Request Form, emailing [email protected], or calling (800) 628-0028. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt out of targeted advertising and the sale of personal information via cookies, please click the Cookie Preferences link on the bottom of this page and set your preferences. We do not sell your information in any other context.

Maryland

Starting October 1, 2025, residents of Maryland have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt out of targeted advertising and the sale of their personal information. While Maryland residents have the right to opt out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information through the Privacy Rights Request Form, emailing [email protected], or calling (800) 628-0028. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt out of targeted advertising and the sale of personal information via cookies, please click the Cookie Preferences link on the bottom of this page and set your preferences. We do not sell your information in any other context.

Minnesota

Starting July 31, 2025, residents of Minnesota have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt out of targeted advertising and the sale of their personal information. While Minnesota residents have the right to opt out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information through the Privacy Rights Request Form, emailing [email protected], or by calling (800) 628-0028. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt out of targeted advertising and the sale of personal information via cookies, please click the Cookie Preferences link on the bottom of this page and set your preferences. We do not sell your information in any other context.

Nevada

Residents of the Nevada have the right to opt out of the sale of certain pieces of their information to third parties who will sell or license their information to others. If you are a Nevada resident and would like to make such a request, please email [email protected].

New Jersey

Residents of New Jersey have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt out of targeted advertising and the sale of their personal information. While New Jersey residents have the right to opt out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information through the Privacy Rights Request Form, emailing [email protected], or calling (800) 628-0028. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt out of targeted advertising and the sale of personal information via cookies, please click the Cookie Preferences link on the bottom of this page and set your preferences. We do not sell your information in any other context.

Oregon

Starting July 1, 2025, residents of Oregon have the right to access, correct, and delete certain personal information we collect about them, as well as the right to opt out of targeted advertising and the sale of their personal information. While Oregon residents have the right to opt out of automated profiling that would produce legal or other similarly significant effects, we do not use personal information to make automated decisions in any situation where you would have a legal right to opt out. You also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

You can submit a request to access, correct, or delete your personal information through the Privacy Rights Request Form, emailing [email protected], or calling (800) 628-0028. If we deny your request, you have the right to appeal our decision through the Privacy Rights Request Form. To opt out of targeted advertising and the sale of personal information via cookies, please click the Cookie Preferences link on the bottom of this page and set your preferences. We do not sell your information in any other context.