August 26, 2015

Random House, Dr. Seuss Enterprises and Pet Parents Help Animals In Need In Honor of New Dr. Seuss Book

We have great news, blog readers! Earlier this month, Random House Children’s Books and Dr. Seuss Enterprises hosted a very special social media campaign to promote pet adoption and help raise money for animals in crisis in honor of the newly-released Dr. Seuss book, What Pet Should I Get?

As part of the campaign, Random House asked you to share the love you have for your furry friends by posting a photo of your pet to Instagram or Twitter. For every photo posted using the hashtag #whatpet, Random House and Dr. Seuss Enterprises would donate one dollar to the ASPCA, up to the first 15,000 photos—and the results were pretty amazing!

Thanks to animal-lovers like you, the 15,000 photo goal was reached within just 6 days!  Even big name participants like BigCatDerek and AmyPoehlerSmartGirls both joined in on the fun. The funds raised from the #whatpet campaign will go towards supporting the ASPCA’s lifesaving services that help animals in need nationwide every day.

This is no small feat, and we’re so thankful to pet parents like you who shared photos of your animal companions! We again want to thank Random House Books and Dr. Seuss Enterprises for this amazing opportunity to remind readers that pet adoption is always the best option.

Already shared your photo? Check out all the photos and see other pet parents with their four-legged friends at www.whatpet.com.