Rug Doctor® Supports the ASPCA® To Help Animals in Need

Commits $100,000 to the ASPCA as part of year-long partnership
May 1, 2013

NEW YORK-- The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that it is working with Rug Doctor, a manufacturer of do-it-yourself deep cleaning rental machines and products, to help bring pets and people together. Through its "Rug Doctor to the Rescue" program launching today, Rug Doctor has committed $100,000 through the sale of its pet cleaning products to the ASPCA as part of a year-long commitment to support the fight against animal cruelty.

Now through July 31, for every specially marked coupon redeemed for its Pet Formula Carpet Cleaner or Urine Eliminator™ products, Rug Doctor will donate $1 to the ASPCA, up to $100,000. Additionally, consumers can enter the "Rug Doctor to the Rescue" Facebook contest by submitting photos of their own animals.

"We are delighted to support the ASPCA's mission, which is a natural fit for our brand and meaningful to both our organization and our customers," said Walter Haug, vice president of marketing at Rug Doctor. "More than 70 percent of Rug Doctor customers and more than 50 percent of its employees are pet parents. Rug Doctor provides carpet and upholstery cleaning products and the ASPCA, renowned for its efforts to end animal cruelty and create resources to save pets in need, is the perfect organization to support to help make a difference."

"We are grateful for Rug Doctor's generous support and commitment to our mission," said Elysia Howard, vice president of marketing and licensing for the ASPCA. "Rug Doctor's support will allow its customers to directly impact our national programs helping animals in need."

"Rug Doctor to the Rescue" Pet Parent Photo Contest
In celebration of National Pet Month, Rug Doctor will be hosting an online contest via its Facebook page through the month of May. Visit the "Rug Doctor to the Rescue" Facebook tab to learn more.

For additional information on Rug Doctor machines and products, visit: For additional information on ASPCA, visit:

About Rug Doctor
Rug Doctor cleaning systems have earned the Platinum Seal of Approval from the Carpet and Rug Institute. The company rents more than four million machines annually through retail outlets in the U.S. Rug Doctor markets solutions including: Oxy-Steam® Carpet Cleaner, Pet Formula Carpet Cleaner, Hi-Traffic Pre-Treatment, Urine Eliminator, Spot & Stain Remover, Odor Remover and Oxy-Steam® Upholstery Cleaner. For more information, please visit; also, look for us on Facebook and follow us on Twitter.