ASPCA® Continues Partnership with Subaru

Automaker Helps Nation’s Oldest Humane Organization with ‘Go Orange for Animals’ Campaign
March 24, 2009

NEW YORK— the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that Subaru of America, Inc. will support the its three ’Go Orange for Animals’ festivals in celebration of April’s Prevention of Cruelty to Animals Month.  The festivals – which will feature adoptable animals, live music, refreshments, the first ever Wag-n-Walk Dog Walks, and a variety of pet-friendly festivities – will take place in three cities across the country: New York City (April 7); Austin, Texas (April 18); and Venice Beach, Calif. (April 25).

“We are thrilled to welcome Subaru on board this year as we gear up to celebrate Prevention of Cruelty to Animals Month,” said Jo Sullivan, Senior Vice President of Development & Communications for the ASPCA.  “The outpouring of support we received throughout the ‘Share the Love’ campaign from the Subaru faithful has shown us how truly dedicated they are to supporting the vital work of the ASPCA, and we hope they will continue their support by pledging to ‘go orange’ for us this April.”

“We’re very happy to sponsor the good work of the ASPCA, especially since many Subaru owners are also pet owners,” said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc.  “Subaru has a long history of supporting organizations that are good stewards of our environment – including our animal friends – so this sponsorship is a terrific fit with our ideals as a company.  In fact, earlier this year, the ASPCA was one of five charities which shared in a donation of more than $4.6 million by Subaru of America, the results of our 2008 year-end “Share the Love” marketing campaign in which our buyers were able to designate a $250 gift from Subaru to one of the charities.” 

The sponsorship also provides colorfully-wrapped, co-branded Subaru vehicles, local support, and additional events, in six communities (Austin, Texas; Charleston, S.C.; New York, N.Y.; Philadelphia, Pa.; Spokane, Wash.; and Tampa, Fla.).  These cities have been selected as part of ASPCA Mission: Orange™ – a focused effort to improve animal welfare and education in these target communities by partnering with regional animal welfare and community organizations. 

Beyond the six cities targeted for of ASPCA Mission: Orange, Subaru dealers in communities across the country will have the opportunity to partner with ASPCA-recommended local animal welfare organizations to host Subaru Adoption Days – at an animal shelter, a Subaru dealership, or a local mall or park.  The collective goal of the adoption days is to put the spotlight on animal shelters as the best places to adopt, while finding loving homes for adoptable pets.

For more information about the ASPCA’s Prevention of Cruelty to Animals Month and its ‘Go Orange for Animals’ campaign, please visit