ASPCA Launches National “Find Your Fido” Campaign During Adopt a Shelter Dog Month this October

“Fido,” a virtual shelter dog, appears across the country to celebrate and encourage life-saving pet adoptions
October 2, 2017

NEW YORK, N.Y. — This October, during Adopt a Shelter Dog Month, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is collaborating with hundreds of animal shelters, rescue groups, and partners across the United States to support ASPCA Find Your Fido, a unique digital campaign to demonstrate how much love, loyalty, and joy adopted animals can bring to peoples’ lives.  

In partnership with digital media publisher The Dodo®, and with support from proud sponsor, Nylabone®, the ASPCA aims to expand digital exposure for the approximately 3.3 million dogs who enter the country’s shelters each year and help increase their chances of adoption by asking everyone to join the #FindYourFido movement!

During the month of October, Fido – a life-size cardboard cutout ambassador for shelter dogs across the nation – will be traveling the country through virtual fosters to raise awareness about the many benefits of adopting a pet. Fido’s fosters will share their exciting adventures with him – hitting the town, visiting a local park, or socializing with other dogs at a shelter – on their social media with links directing back to the ASPCA Find Your Fido website, which features profiles of adoptable dogs across the country.

“Although great progress has been made to increase animal adoption across the country, there are still millions of dogs waiting each year for safe and loving homes,” said Matt Bershadker, President and CEO of the ASPCA. “Fido represents them all, and we hope his presence will inspire people to adopt and foster pets, spread awareness, and celebrate how much adoptions benefit both pets and their owners.”

Animal lovers everywhere can follow Fido’s adventures and help his mission by posting photos on Twitter, Instagram and Facebook with their own rescue pet or a shelter pet in need of a home (a.k.a. a “Fido”) with the hashtag #FindYourFido. Fido’s fans can also enter to win a year’s supply of dog chew toys courtesy of proud sponsor Nylabone® by sharing what makes their shelter pet so special.

The Dodo serves as the official media content partner for the ASPCA’s Find Your Fido campaign and will be producing content around adoptable dogs across their website and social media channels.

For more information, visit: For shelters or rescues looking to join Find Your Fido, visit