ALEX AND ANI Raises $2 Million for the ASPCA® in Three-Year PartnershipLife-saving funds support the ASPCA’s work to care for and protect animals nationwide
NEW YORK –The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that ALEX AND ANI, the lifestyle jewelry brand, has, over three years, raised $2 million to support the ASPCA’s work to rescue and protect vulnerable and victimized animals throughout the United States. The ASPCA is only the second charity in the ALEX AND ANI CHARITY BY DESIGN collection to reach the $2 million milestone.
In 2014, the ASPCA and ALEX AND ANI formed a partnership in which ALEX AND ANI created the Prints of Love Charm Bangle for its CHARITY BY DESIGN collection to benefit the ASPCA. ALEX AND ANI designed and sold two bangles for the ASPCA, both available in gold and silver. For each bangle sold, ALEX AND ANI donates 20 percent of the purchase price to the ASPCA. To date, ALEX AND ANI has sold approximately 500,000 Prints of Love Charm Bangles.
“We’re grateful to ALEX AND ANI for their deeply committed partnership to raise funds for the ASPCA’s life-saving programs and to spread awareness about animals in need across the country,” said Julia Klein, Senior Manager, Strategic Cause Partnerships, ASPCA. “We love to work with organizations like ALEX AND ANI, who are so passionate about our cause.”
Believing that love for the Earth, and all its inhabitants, can make the world a better place, ALEX AND ANI places emphasis on partnering with charities who make it their mission to bring a voice to the voiceless. The collaboration between the ASPCA and ALEX AND ANI continues to earn the support of customers who believe in the meaning and mission behind this partnership.
“The donation of $2 million through the Paw Prints Charm is monumental, and we’re proud to know our funds raised are going directly to support the ASPCA’s work to rescue, care for and find homes for at-risk animals, which is the true accomplishment of our partnership with the ASPCA,” said Colleen Fugere, ALEX AND ANI VP of Brand Licensing and Partnerships. “As we approach the season of love, we hope our customers and supporters continue to recognize their purchases are changing the lives of animals everywhere, bringing them the compassion and respect they deserve.”
CHARITY BY DESIGN was created in 2011 to spread the ALEX AND ANI ideal of sharing positive energy worldwide. To date, ALEX AND ANI CHARITY BY DESIGN has donated $50 million to its more than 50 non-profit partners.
About ALEX AND ANI
ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a wearable and beautiful way for consumers to express their individuality. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $50 million. An Inc. 500 Company, ALEX AND ANI has retail stores as well as retail partners worldwide. ALEX AND ANI products are proudly designed and crafted in America and made with love. The company’s World Headquarters located in the greater Providence, Rhode Island area. Please visit alexandani.com for more information.