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Help us spread the word:

Farm Animals Need Our Help

We are animal people. Animals make our lives better in so many ways. Now we have the chance to make billions of farm animals' lives better by making a few simple changes to how we shop.

Billions of farm animals are suffering on American factory farms, and it can feel overwhelming to try to help. But as a consumer, you can change the system by buying higher-welfare, certified products and more plant-based alternatives. To find out what labels to look for and which brands are certified, download our label guide and grocery list, below.

Take Action

Take Action

Pledge to Shop With Your Heart

As a consumer, you have the power to change how food companies treat farm animals. Pledge to Shop With Your Heart and we’ll give you the tools you need to find and demand more welfare-friendly products.

Take the Pledge

More Actions You Can Take

  • Download and share your favorite image to help us spread the word about the Shop With Your Heart movement.
  • Stores decide what to stock based on demand, so it’s all about asking. Learn how you can make your voice heard.
  • Why do you shop with your heart? Enter our weekly drawing by telling us what motivates you or what actions you’re taking!

Shopping Tools

We all care about animals, but we don’t always know how to extend that compassion to the supermarket, where confusing labels may lead us to purchase products from animals raised in conditions we would never support if we could see them. Unfortunately, that lack of transparency allows billions of farm animals to suffer on factory farms. The ASPCA wants to help the public be a voice for farm animals, so we’re providing the tools you need to make more welfare-conscious choices.

More Shop With Your Heart Resources

Frequently Asked Questions

Shopping with your heart means using your purchasing power to improve farm animals’ lives by rejecting factory-farmed meat, eggs and dairy. Opt for plant-based alternatives or animal products bearing meaningful animal welfare certifications: Animal Welfare Approved, Certified Humane and Global Animal Partnership Steps 2+.

Visit our Bring Your Store On Board page to see other ways to have a big impact and get your local market involved. You can drop off a request for certified items with your supermarket manager, tweet at your store asking for higher-welfare products or review it on Yelp. We also hope that you'll share information about this issue with friends and family. Every little bit helps.

One of the biggest offenders is the term “natural.” It’s almost comical how little that word means! “Natural” has nothing to do with where animals are raised, how they are treated or even what they’re fed.

“Cage-free” is another tricky label. The cage-free claim on eggs does mean that the hens who laid them did not spend their entire lives in inhumane wire cages, and that is a good thing. But it doesn’t mean they had any access to the outdoors, or even adequate space or enrichments in that indoor environment. To further complicate things, the term “cage-free” on a package of chicken or turkey meat adds no value because meat birds are never raised in cages. Learn more about other tricky claims on food packages in our label guide.

A truly meaningful welfare certification has 1) standards high enough to address animals’ physical, emotional and natural needs, and 2) strong oversight in place to ensure participating farms are actually meeting those standards.

Each of the three programs that the ASPCA highlights for consumers (Certified Humane, Animal Welfare Approved and Global Animal Partnership Steps 2 and above) meet these criteria. They vary in the level of welfare they require, but all have comprehensive, on-farm welfare standards developed by scientists and veterinarians; they ban worst practices, including caging and crowding; all require enriched environments that encourage natural behaviors; and all require independent audits of farms for 100% compliance with standards that are available online for consumer transparency. While other certifications offer some improvements for animals, they fall short by allowing certain unacceptable practices such as caging, or allow for less than 100% compliance with standards. Consumers expect more and animals deserve better.

Have more questions? Contact us at [email protected] or join the Shop With Your Heart Facebook Group.