Fresh Step
February Is Cat Appreciation Month!
For over a decade, we’ve been creating great programs together with Fresh Step® litter to help raise awareness of homeless cats. This year’s promotion is going to take a different twist to let cat lovers strut their stuff!
We all love cats, but it’s so much easier to spot a dog lover. They can publicly parade their pooch with pride, while cat affection is locked away behind closed doors (and we encourage people to keep cats inside and out of harm’s way). But now, cat lovers finally get their chance! Join us to celebrate “cat pride” with Fresh Step litter and country music super star Kellie Pickler—and help raise funds for the ASPCA at the same time!
In honor of Cat Appreciation Month this February, Fresh Step litter is asking cat owners to show their cat pride by wearing their favorite cat-centric clothing or accessory.
Cat lover Kellie Pickler teamed up with fashion designer Geren Ford and Fresh Step litter to help design a limited edition “Kitty Crooner” sweater. You can purchase the sweater for $35, while supplies last, and 100 percent of the purchase price benefits the ASPCA.
Kellie Pickler even unveiled and wore the sweater at our shelter on January 24, to kick off the campaign. You can win the actual sweater Kellie Pickler wore at our event. It is being autographed and auctioned off in a package that includes two tickets to one of her upcoming concerts, a meet-and-greet at the concert, and an autographed copy of her new album,
100 Proof! The auction runs through February 14, and 80 percent of the auction price will benefit the ASPCA.
Fresh Step litter will also donate $1 (up to $100,000) to the ASPCA for every feline fan who posts a photo at its Facebook page through March 15, 2012. If you don’t have any cat clothing, check out the cool app that Fresh Step litter created. It lets people place digital sweaters on their photos!
It’s no time to hide your cat pride! Please join us in celebration of our feline friends and don’t forget to tell every cat lover you know!