Fresh Step

ASPCA and Fresh Step Hit the Catdance Film Festival

For more than a decade, we’ve been working with Fresh Step® litter to promote cat adoption and help homeless cats. In recognition of the incredible popularity of cat videos—they net millions of views on YouTube—Fresh Step is kicking off the new year by leveraging the Internet to help cats in need and raise funds for the ASPCA®* with its Catdance promotion.

At the Catdance Film Festival**, a special screening of original, scripted cat films will take place on January 19, 2013, in Park City, Utah. As part of the festival, actress and feline lover AnnaLynne McCord will join Fresh Step in debuting five cat-inspired films from a nationwide search and will unveil a limited-edition, cat-inspired hat that will be available for purchase exclusively at ASPCA.org for $39.99, while supplies last!

To learn more about the Catdance promotion, visit www.freshstep.com January 20 through February 28, 2013.

*Fresh Step has donated $25,000 to the ASPCA in conjunction with Catdance.

**Fresh Step litter is hosting the screening and using the Catdance Film Festival name with permission, but is not an official sponsor of the Sundance Film Festival.