Recognizing that almost half of its loyalty customers are pet owners, A&P launched an exciting new initiative with the ASPCA, in an effort to support the company’s Preferred Pet Club program while helping to raise valuable funds for animals in need.
The hallmark of the relationship is a six month promotion (June 29 to December 31, 2011) at all A&P, Pathmark, Waldbaum’s, Superfresh and The Food Emporium stores in New York, New Jersey, Pennsylvania, Connecticut and Delaware. For every $100 in pet-related spending, A&P will make a $1 donation to the ASPCA with a minimum, guaranteed donation of $50,000. Pet owners who sign up for A&P’s Live Better Wellness Club will also have the opportunity to receive special offers on their pet prescriptions.
A&P and its banner stores carry a full line of pet food and supplies to meet the needs of a wide range of pets, including dogs, cats and birds through all stages of their lives. Pet owners can choose from a broad selection of pet food and treats, toys, shampoos and other accessories to keep their pets healthy, happy and clean.
In addition, A&P is conducting other initiatives to support the ASPCA relationship, including local pet adoption events in select stores.
To learn more about the program and events go to www.preferred-pet.com.