
Shop With Your Heart
We Are Animal People
Animals make our lives better in so many ways—let’s return the love. A few simple changes to how we shop can improve life for billions of chickens, pigs and cows.
As a consumer, you have the power to change how food companies treat farm animals. Take the first step today: Sign up to Shop With Your Heart and we’ll send you everything you need—lists of brands, label guides, ways to take action and updates on progress we’re making for farm animals with your help!
Our Shop With Your Heart community is 105,000+ people strong! Join Us Today >
You’re changing farm animals’ lives:
• 100+ welfare-certified products have been added to our Shop With Your Heart brand list.
• 100+ additional brands, restaurants and other food companies have committed to better farm animal welfare backed up by certification.
• 100+ additional brands, restaurants and other food companies have committed to better farm animal welfare backed up by certification.
Everyone Can Make a Difference

Consumers
Resources for finding more humane food, like lists of brands and label guides, along with tools to help you ask for better products where you shop.
Frequently Asked Questions
What does it mean to “Shop With Your Heart”?
Shopping with your heart means using your purchasing power to improve farm animals’ lives by rejecting factory-farmed meat, eggs and dairy. Opt for plant-based alternatives or animal products bearing meaningful animal welfare certifications: Animal Welfare Approved, Certified Humane and Global Animal Partnership Steps 2+.
Visit our Bring Your Store On Board page to see other ways to have a big impact and get your local market involved. You can drop off a request for certified items with your supermarket manager, tweet at your store asking for higher-welfare products or review it on Yelp. We also hope that you'll share information about this issue with friends and family. Every little bit helps.
What has the ASPCA’s Shop With Your Heart movement accomplished to date?
Together, we are making a difference. Each month, tens of thousands of consumers use Shop With Your Heart resources like our brand list to find products that have achieved a meaningful welfare certification or are plant-based. They are asking stores to stock better products, asking farmers critical questions to understand how animals are raised, and consulting with us via the ShopKind Helpline for personalized help finding higher-welfare food.
Meanwhile, we’re assisting food companies across the country—from restaurants and supermarkets to meal-delivery companies and household brands—meet the growing demand for more humane products, drawing on our team’s unique expertise and technical resources.
The ASPCA is also working in cities around the country—alongside health, environment, education and fair labor advocates—to urge public institutions to source higher-welfare and more just, sustainable food, resulting in more than 10 institutional food policies.
Since Shop With Your Heart began in 2016, more than 100 products have become welfare-certified, earning them a spot on our brand list. We’ve worked with over 100 additional companies committed to certifying farm animals’ welfare.
What are the most frequently misunderstood food labels?
One of the biggest offenders is the term “natural.” It’s almost comical how little that word means! “Natural” has nothing to do with where animals are raised, how they are treated or even what they’re fed.
“Cage-free” is another tricky label. The cage-free claim on eggs does mean that the hens who laid them did not spend their entire lives in inhumane wire cages, and that is a good thing. But it doesn’t mean they had any access to the outdoors, or even adequate space or enrichments in that indoor environment. To further complicate things, the term “cage-free” on a package of chicken or turkey meat adds no value because meat birds are never raised in cages. Learn more about other tricky claims on food packages in our label guide.
What makes certain welfare certifications qualify as “meaningful,” while others are not recommended?
A truly meaningful welfare certification has 1) standards high enough to address animals’ physical, emotional and natural needs, and 2) strong oversight in place to ensure participating farms are actually meeting those standards.
Each of the three programs that the ASPCA highlights for consumers (Certified Humane, Animal Welfare Approved and Global Animal Partnership Steps 2 and above) meet these criteria. They vary in the level of welfare they require, but all have comprehensive, on-farm welfare standards developed by scientists and veterinarians; they ban worst practices, including caging and crowding; all require enriched environments that encourage natural behaviors; and all require independent audits of farms for 100% compliance with standards that are available online for consumer transparency. While other certifications offer some improvements for animals, they fall short by allowing certain unacceptable practices such as caging, or allow for less than 100% compliance with standards. Consumers expect more and animals deserve better.
If you have more questions or are a farm or food business interested in working with the ASPCA, please contact us at [email protected] or join the Factory Farm Detox Facebook group.
Latest News
February 11, 2021
ASPCA.org: Thrive Market Makes It Easy to Shop With Your Heart
January 26, 2021
ASPCA.org: One Health Certified" Food Label Misleads Consumers
January 26, 2021
ASPCA.org: Progress for Animals at Risk of Inhumane Slaughter and Handling in High-Speed Slaughterhouses
Archive
December 8, 2020
ASPCA.org:
Our Hopes for How the Biden-Harris Administration Can Help Animals
November 28, 2020
The Hill: Dangerously fast slaughter speeds are putting animals, people at greater risk during COVID-19 crisis
November 20, 2020
ASPCA.org:
Shop With Your Heart- Thanksgiving Shopping List
November 16, 2020
ASPCA.org: Survey Says: COVID-19 Crisis Drives Americans' Desire to Reform Animal Agriculture
October 26, 2020
Civil Eats: Could Crate-Free Pork Become the New Industry Standard?
October 16, 2020
ASPCA.org:
ASPCA Urges Stronger Enforcement in Organic Foods Program
October 13, 2020
ASPCA.org: Two Major Chicken Producers Commit to Better Welfare
September 25, 2020
The Hill:The movement to reform animal agriculture has reached a tipping point
September 24, 2020
ASPCA.org: Humane Slaughter Violation at Iowa Plant Increases Concerns about Extreme-Speed Slaughter
September 9, 2020
Food and Water Watch: 300 Diverse Advocacy Groups Endorse the Farm System Reform Act and Urge Quick Passage in Congress
September 8, 2020
ASPCA.org: New Research Confirms Modern Chickens Suffer from Unnatural Growth Rates
August 25, 2020
ASPCA.org: Alarmingly, COVID-19 Relief Funds Prop Up Factory Farming
August 12, 2020
ASPCA.org: Companies with Strong Farm Animal Welfare Policies Weather Pandemic Better
August 6, 2020
ASPCA.org: Our Fight Against Inhumane "Depopulation" Methods
July 28, 2020
ASPCA.org: Bill Introduced to Protect Farm Animals, Food Workers and Consumers During COVID-19
July 20, 2020
ASPCA.org: ASPCA Advocates and Allies Tell Tyson Foods to Address Animal and Worker Abuses
July 10, 2020
DRGNews.com: New federal bill seeks to stop high-speed animal slaughter and meat processing during COVID-19
July 2, 2020
ASPCA.org: Shop With Your Heart- Summer BBQ Shopping List
June 29, 2020
ASPCA.org: San Diego County School District Commits to More Humane Food Purchasing
June 21, 2020
VTDigger: Kara Shannon: Covid-19 highlights the true cost of 'cheap meat'
June 15, 2020
ASPCA.org: Victory: North Carolina Ag-Gag Law Struck Down as Unconstitutional
June 15, 2020
ASPCA.org: Matt’s Blog: COVID-19 Spotlights Factory Farm Cruelty and the Need for a Bold Solution
June 14, 2020
NJ.com: Not just cruel to animals, these farms may breed the next pandemic
June 4, 2020
ASPCA.org: The Battle to Ensure Protections for USDA Organic Animals
May 21, 2020
ASPCA.org: Food Companies Helping Farm Animals and Frontline Workers
May 4, 2020
ASPCA.org: ASPCA Leads Coalition Urging USDA to Stop High-Speed Animal Slaughter During COVID-19
April 6, 2020
ASPCA.org: ASPCA Urges USDA to Allocate COVID-19 Relief Funding to Higher-Welfare Farmers
March 25, 2020
ASPCA.org: Food Shopping from Home—You Can Buy Welfare-Certified Products Online
March 12, 2020
ASPCA.org: Shopping With Your Heart Just Got Easier—More Humane Products Are a Click Away!
March 8, 2020
Deli Market News: Shop With Your Heart Adds Transparency to the Protein Industry
February 28, 2020
ASPCA.org: Salads Are Cool Again—and They’re Helping Animals!
February 28, 2020
ASPCA.org: Advocates Demand Meaningful Definition for “Free Range” Birds
February 18, 2020
ASPCA.org: The Factory Farm Detox Takes a Bite Out of Farm Animal Cruelty
February 5, 2020
Newsweek: After Super Bowl Sees Americans Eat 1.4 Billion Wings Campaigners Warn No Meat Animal 'Suffers More Than Chickens'
January 24, 2020
Chowhound: Where to Buy Humane & Organic Chicken Online
January 7, 2020
ASPCA.org: Why the “Humanely Raised” Label You’re Paying for Might Be Meaningless
December 31, 2019
ASPCA.org: How 3 Top Chefs Are Addressing Factory Farming
December 26, 2019
ASPCA.org: Five Times 2019 Proved We Need a Factory Farm Detox
December 19, 2019
ASPCA.org: Oh, Baby! Serenity Kids Launches First Welfare-Certified Baby Food
November 27, 2019
ASPCA.org: New York City Celebrates a Host of New Animal Welfare Laws
November 19, 2019
ASPCA.org: Celebrate 2019’s Biggest Wins for Farm Animals
November 15, 2019
ASPCA.org: America’s 12 Biggest Restaurant Chains – Which Ones Have Plant Power?
November 1, 2019
ASPCA.org: Bake With Your Heart - Holiday Baking Ingredient List
November 1, 2019
ASPCA.org: Bake With Your Heart - Holiday Baking Ingredient List
October 18, 2019
ASPCA.org: Whole30® Becomes First Dietary Program to Commit to Comprehensive Animal Welfare Standards
October 10, 2019
Vermont Business Magazine: Updated guide helps farmers and businesses fund animal welfare certification
October 9, 2019
ASPCA.org: Hot Off the Presses: Our Farm Animal Welfare Certification Guide Is New and Improved!
October 2, 2019
ASPCA.org: Shop With Your Heart - Thanksgiving Shopping List
October 2, 2019
ASPCA.org: Shop With Your Heart - Thanksgiving Shopping List
October 1, 2019
ASPCA.org: USDA Publishes Final Rule Allowing for Dangerous High-Speed Pig Slaughter
September 18, 2019
ASPCA.org: Update: Animals from Massive Farm Cruelty Case Continue to Heal
August 26, 2019
ASPCA.org: ASPCA ShopKind Helpline Takes the Guesswork Out of Grocery Shopping
August 23, 2019
Nutrition Stripped: What's Wrong with Factory Farming?
August 19, 2019
ASPCA.org: New York City Moves Toward More Humane Food Sourcing
August 11, 2019
Eating Matters: Shop With Your Heart
July 25, 2019
The New York Times: What’s Meat Got to Do With It?
July 22, 2019
ASPCA.org: Big Ag Must Think Consumers Are Really Stupid
June 27, 2019
ASPCA.org: Shop With Your Heat – All-American Shopping List
June 27, 2019
Rutland Herald: Vermont expands farm grant eligibility
June 25, 2019
ASPCA.org: U.S. House Passes Legislation with Major Advancements for Animal Welfare!
June 25, 2019
Entrepreneur: Doing Right by the Animals Used in Food Products Is a Costly But Worthy Business Investment
June 21, 2019
ASPCA.org: Major Victory for Vermont’s Animals, Farmers and Consumers
June 5, 2019
ASPCA.org: Shop With Your Heart – Paleo‑Friendly Shopping List
May 22, 2019
Stateline: Neighbors Suing Over Pig Fumes Spur 'Right-to-Farm' Push
May 21, 2019
Seven Days: Health Hero Farm Promotes Awareness of Humane Certification
May 9, 2019
ASPCA.org: These Fast Food Chains Are Serving the Meatless Burgers Everyone’s Talking About
May 3, 2019
ASPCA.org: Shop With Your Heart - Summer BBQ Shopping List
April 12, 2019
NPR.org: Big Ag Is Pushing Laws To Restrict Neighbors' Ability To Sue Farms
April 11, 2019
NewFoodEconomy.org: The farm industry is pushing for tighter right-to-farm laws across the country
April 8, 2019
VTDigger.org: Vermont farms get $10,000 in animal welfare grants
March 26, 2019
ASPCA.org: Factory Farms Strike Back: The Return of Ag-Gag
March 20, 2019
ASPCA.org: Boston Commits to More Humane Food Purchasing
March 19, 2019
PRNewsWire.com: Founder and Former COO of Blue Apron Launches Cooks Venture, a Next Generation Food Company
March 12, 2019
CNN:New York Public Schools to Have "Meatless Mondays" Starting This Fall
February 21, 2019
ASPCA.org: Myth Busted: “Farm Animal Welfare Is an Elitist Issue”
February 11, 2019
ASPCA.org: Oppose “Right to Harm” Legislation!
January 30, 2019
ASPCA.org: Cincinnati Public Schools Adopts Good Food Purchasing Program
January 30, 2019
Vox: “Wild-caught,” “organic,” “grass-fed”: what do all these animal welfare labels actually mean?
January 17, 2019
ASPCA.org: Shop With Your Heart - Valentine’s Day Shopping List
January 10, 2019
ASPCA.org: 10 Animal-Themed New Year’s Resolutions You’ll Be Happy to Make in 2019
January 7, 2019
ASPCA.org: What the Government Shutdown Means for Animals
January 3, 2019
ASPCA.org: Food for Thought: 2018's Biggest Wins for Farm Animals
January 1, 2019
Green Mom: Rising Demand for Animal Welfare Certified Meat, Eggs and Dairy
December 21, 2018
ASPCA.org: The ASPCA Helped Animal Win Big in 2018
December 12, 2018
ASPCA.org: Victories for Animals in the 2018 Farm Bill
December 10, 2018
ASPCA.org: Two More Cities Move Toward Good Food Purchasing
November 28, 2018
ASPCA.org: Bake With Your Heart Holiday Baking Ingredient List
November 19, 2018
ASPCA.org: New Investigation Highlights Dangers of High-Speed Slaughter
November 7, 2018
ASPCA.org: Election 2018: Huge Wins for Farm Animals and Greyhounds
November 7, 2018
HuffPost: California Votes To Ban Cages For Hens, Give Farm Animals More Room
November 5, 2018
ASPCA.org: New Welfare-Certified Chicken Lands in Major Supermarket Chain
November 13, 2018
Swirled: How To Know What's Really In Your Turkey This Thanksgiving
October 31, 2018
ASPCA.org: Shop With Your Heart Thanksgiving Shopping List
October 24, 2018
ASPCA.org: Why Millions of Farm Animals Drowned During the Hurricanes
October 11, 2018
ASPCA.org: This November 6, Make Your Vote Count for Animals!
October 4, 2018
ASPCA.org: Consumers Across the Country Rally for the Factory Farm Detox
October 3, 2018
ASPCA.org: Breaking: Bad News for Slaughter-Bound Birds
September 28, 2018
ASPCA.org: What’s Next for the Farm Bill?
September 18, 2018
ASPCA.org: Cock-a-doodle DOs and DON’Ts: Keep Your Backyard Chickens Healthy and Safe
September 17, 2018
Mindbodygreen: How To Tell If Your Food Was Raised Inhumanely — And What To Do About It
September 6, 2018
ASPCA.org: Join the Factory Farm Detox: Take a Bite Out of Farm Animal Cruelty
August 31, 2018
Vermont Fresh Network: Food Labels — Animal Welfare
August 29, 2018
ASPCA.org: Nearly 20,000 ASPCA Supporters Raise Their Voices for Pigs
August 26, 2018
ASPCA.org: Tell USDA: Abandon Proposal to Speed Up Slaughter!
July 20, 2018
The New Food Economy: Retailers are as confused by animal welfare claims as eaters are, study finds
July 16, 2018
ASPCA.org: Survey Reveals Grocery Stores Are Confused About Farm Animal Welfare Labels, Too
July 16, 2018
Bloomberg: Supermarkets Hold All the Cards in the Battle Over Grocery Labels
July 5, 2018
The Hill: The farm bill fails animals in need
June 29, 2018
ASPCA.org: Opportunity for Animal Victories in the Senate’s Farm Bill
June 28, 2018
ASPCA.org: USA: Don't Let the Farm Bill Roll Back Animal Welfare Protections!
June 27, 2018
ASPCA.org: Shop With Your Heart Summer BBQ Shopping List
June 25, 2018
Well+Good: Cage-Free? Free-Range? Here's Every Baffling Term You'll Find on an Egg Label, Decoded
June 23, 2018
ASPCA.org: This Just In: Big News for Farm Animals in California!
June 21, 2018
ASPCA.org: Why Are Factory Farmed Products So Cheap?
June 21, 2018
ASPCA.org: U.S. Senate Committee Makes Animal Welfare Advances in the Farm Bill
May 25, 2018
ASPCA.org: The Farm Bill's Threats to Animal Welfare
May 18, 2018
ASPCA.org: Dangerous Farm Bill Provision to Thwart Animal Protection Is Stopped … for Now
May 18, 2018
The Guardian: Poultry Farm Emmer and Co. Shows Standout Commitment to Animal Welfare
May 18, 2018
ASPCA.org: USA: Don't Let the Farm Bill Roll Back Animal Welfare Protections!
May 17, 2018
Sierra: In an Ironic Twist, GOP Farm Bill Proposal Attacks States’ Rights
May 3, 2018
ASPCA.org: Over 39,000 Advocates Tell USDA Pigs Deserve Better
April 17, 2018
The Guardian: High-Speed Pig Slaughter Will Be Disastrous for Everyone Involved
April 16, 2018
ASPCA.org: USA: Here’s How to Stop the King of Animal Cruelty
April 12, 2018
ASPCA.org: ASPCA Joins Lawsuit Against USDA for Failing to Protect Organic Animals
March 22, 2018
ASPCA.org: How Community Supported Agriculture Can Help You Shop With Your Heart
March 21, 2018
Civil Eats: After a Decade of Promises, Has the Food Industry Made Progress on Gestation Crates?
March 12, 2018
ASPCA.org: USDA Ignores Public Will, Kills Organic Animal Welfare Rule
March 5, 2018
ASPCA.org: ASPCA Joins Legal Fight Against USDA for Better Organic Farm Animal Welfare
February 23, 2018
ASPCA.org: Speak Up for Pigs! Say No to USDA’s Faster Slaughter Proposal
February 22, 2018
Farm Forum: Welfare Certification Grants Awarded to Farmers
February 14, 2018
Reading Eagle: More Companies Are Demanding Better Treatment of Farm Animals
February 14, 2018
ASPCA.org: USA, Fight This Renewed Assault on State Animal-Protection Laws
February 13, 2018
ASPCA.org: The Dangers of a Commitment-phobe
February 1, 2018
ASPCA.org: USDA Rejects National Chicken Council Petition for Faster Slaughter
January 19, 2018
Huffington Post: Is Walmart defrauding consumers into spending more for “organic” eggs?
January 18, 2018
Teen Vogue: The USDA is Withdrawing the Organic Livestock and Poultry Practices Rule
January 12, 2018
ASPCA.org: Walmart Sued for Deceiving Consumers about Organic Eggs
January 4, 2018
ASPCA.org: USDA Flips the Kill Switch on Upgrades for Organic Animals—Fight Back!
January 2, 2018
ASPCA.org: Easy Ways You Can Help Farm Animals in 2018
December 19, 2017
Huffington Post: Holiday Compassion Means Helping Farm Animals, Too
December 19, 2017
ASPCA.org: USDA Turns Its Back On Animals: ASPCA Responds
December 18, 2017
Civil Eats: Years in the Making, Organic Animal Welfare Rules Killed by Trump’s USDA
December 15, 2017
PR Newswire: Over 82,000 Say No to Slaughtering Chickens Even Faster
December 13, 2017
Huffington Post: Easy Ways To Eat Humanely
November 21, 2017
LA Times: Best-Laid Plans to Give Chickens Room to Run Are Shelved with USDA Organics Rule
November 20, 2017
ASPCA.org: New Resource: Understanding Turkey Labels
November 18, 2017
Huffington Post: Animal Welfare Groups Slam Proposal To Speed Up Poultry Plant Lines
November 17, 2017
ASPCA.org: USDA Ignores 40,000+ Public Comments, Again Delays Organic Animal Welfare Rule
November 16, 2017
ASPCA.org: Big Day for Farm Animals! Rep. Blumenauer Prioritizes Animal Welfare in New Food and Farm Act
November 9, 2017
ASPCA.org: New Good Groceries Guide Helps Consumers Make Better Choices for People, Animals, and Planet
October 23, 2017
ASPCA.org: Brooklyn Schools Go Meatless on Mondays!
October 20, 2017
ASPCA.org: We Have Big News! Chicago Adopts Good Food Purchasing Program
October 16, 2017
ASPCA.org: Update on Chickens! Winning the Fight for Billions of Birds
October 3, 2017
FarmForum.net: Humane Livestock and Poultry Farmers Can Apply for $2,500 Grants to Improve Animal Welfare
September 19, 2017
Civil Eats: Why the Organic Industry is Suing the USDA Over Animal Welfare
August 30, 2017
LA Times: ASPCA-Supported Farm Animal Welfare Ballot Measure Announced in California
August 18, 2017
ASPCA.org: The USDA Must Act Quickly to Protect Millions of Animals in the National Organic Program
June 28, 2017
ASPCA.org: Shop More Humanely at the Farmers Market—Here’s How!
May 16, 2017
ASPCA.org: New Resource: Ultimate Egg Label Guide
May 2, 2017
BizJournals: Eat REAL® Collaborates with the ASPCA to Provide More Humane Options in Foodservice Establishments
May 1, 2017
Food Tank: How Three Certifications Lead to a Triple-Win Solution for Farmers, Animals, and Consumers
April 28, 2017
Organic Authority: NOSB Recommends Higher Animal Welfare Standards for Organic Label
April 21, 2017
ASPCA.org: New Shareable Graphic: This Earth Day, Pledge to Help the Planet and Farm Animal
April 4, 2017
Huffington Post: America Has No Appetite for Cruelty
March 16, 2017
Alternet: Wouldn’t You Prefer Your Meal Be More Animal-Welfare Friendly?
March 6, 2017
ASPCA.org: Applegate Becomes First Retail Brand to Commit to Higher-Welfare Chicken Breeds
March 1, 2017
ASPCA.org: Six Myths About Farming, Busted
February 15, 2017
ASPCA.org: New Restaurant Distributor Commits to Shop With Your Heart Standards
February 1, 2017
ASPCA.org: How Do You Avoid Factory-Farmed Products? We’ll Walk You Through It!
January 31, 2017
New York Times: What to Make of Those Animal-Welfare Labels on Meat and Eggs
January 18, 2017
ASPCA.org: “Organic” Becoming a Stronger Label: A Victory Years in the Making
January 9, 2017
ASPCA.org: Hot Off the Presses: New Guide for Farmers Seeking Welfare Certification
December 20, 2016
ASPCA.org: Good News for Chickens!
December 19, 2016
ASPCA.org: Big Chicken Is Squawking over Proposed Rules Defending Farmers and Animals
November 11, 2016
ASPCA.org: Consumers Deserve the Truth About Food
November 9, 2016
ASPCA.org: In Massachusetts, Election Voters Also Elevated Animal Welfare
November 8, 2016
Organic Authority: 2 Major Food Suppliers Adopt Widespread Animal Welfare Policies for Broiler Chickens
October 16, 2016
Washington Post: Factory Farming Practices Are Under Scrutiny Again in N.C. After Disastrous Hurricane Floods
October 13, 2016
Huffington Post: Obama Regulators Want To Let Factory Farms Label Their Meat ‘Humanely Raised’
October 6, 2016
VICE, Munchies: Why That ‘Organic’ Label Doesn’t Mean What You Think It Means
September, 2016
Progressive Grocer: Prepare to Care
September, 2016
Impacting Our Future: How Animal Kindness Can Improve All Our Lives
October 11, 2016
New York Times: A Meat Leader Invests in Protein Alternatives
July, 2016
Impacting Our Future: Focusing Consumer Purchasing Power on Preventing Farm Animal Cruelty
October 4, 2016
The Daily Meal: Americans Care How Their Meat Is Raised
July 7, 2016
ASPCA.org: New Research Finds Vast Majority of Americans Are Concerned About Farm Animal Welfare