More Than 2,000 Pets Saved by Shelter Contestants During First Month of ASPCA's $100K Challenge

Humane Society of Boulder Valley Currently in 1st Place
September 17, 2010

NEW YORK—The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced the results from the first month of its $100K Challenge, a contest to inspire shelters across the country to save more lives: 32 shelter contestants saved 2,193 more animal lives during August over the same month last year, with increases at individual shelters ranging from one to 148 percent.

The Humane Society of Boulder Valley, of Boulder, Colo., is currently in first place with a one-month increase of 267 more lives saved over last August. Tallahassee-Leon Community Animal Service Center, in Tallahassee, Fla., is in second place for month one, with an increase of 159 lives saved. Northwest Organization for Animal Help of Stanwood, Wash., and Mohawk and Hudson River Humane Society of Menands, N.Y., are currently tied for third place with an increase of 142 more lives saved.

“We knew that the ASPCA $100K Challenge had the potential to save a lot of lives over the three-month contest period, but to see this kind of progress being made in just the first 30 days is remarkable,” said ASPCA President & CEO Ed Sayres. “Contestants have two more months to showcase their best adoption promotions, return-to-owner innovations, and life-saving secrets, and we are looking forward to the incredible success that’s yet to come.”

During this three-month contest, each contestant will continue to work tirelessly to save at least 300 more animals—from August through October 2010—than they did over the same three months in 2009. The shelter contestant that achieves the greatest increase in lives saved during the three-month period will receive a $100,000 grant from the ASPCA to continue their life-saving work. A second grant of $25,000 will be awarded to the shelter contestant that engages the largest number of community members in helping to save more lives.