ASPCA Names Elizabeth J. Estroff SVP of Communications

Former Head of Communications for Martha Stewart Living Omnimedia Joins Nation’s Leading Animal Welfare Organization
April 13, 2010

NEW YORK—The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced the appointment of Elizabeth J. Estroff to the new position of Senior Vice President of Communications. Ms. Estroff will oversee all communications and media relations, including the planning, development and implementation of the organization’s external and internal communications strategies. She will serve as spokesperson and as a member of the senior executive team, reporting directly to Ed Sayres, President and CEO.

"Elizabeth is a collaborative and thoughtful communications professional, and I'm delighted she is joining the ASPCA to lead our communications team," stated Mr. Sayres. "She is a creative strategic thinker who has successfully managed complex media issues and developed highly effective communications programs, making her a valuable addition to our organization.”

Ms. Estroff joins the ASPCA from Martha Stewart Living Omnimedia (MSLO) where she served as SVP of Corporate Communications. During her eight-year tenure, she oversaw the home and lifestyle company's internal and external communications strategy and PR programs. Prior to joining MSLO in 2001, Ms. Estroff spent five years in marketing and communications positions at Ziff Davis Media, an internet and technology media company, where she was most recently Director of Corporate Communications. Ms. Estroff began her career as a reporter and research analyst. She earned a Bachelor of Arts degree in English from Lehigh University in Bethlehem, Pa.

“I have a deep admiration and passion for the ASPCA’s great work, and I’m truly honored to be joining the organization,” said Ms. Estroff. “I look forward to working with Ed, the executive team, the Board of Directors, and the talented in-house team to develop and communicate the ASPCA’s strategic messages as the organization grows, providing critical programs for companion animals across the United States."

To become a fan of the ASPCA on Facebook, go to

To follow the ASPCA on Twitter, go to