During the first month of the ASPCA $100K Challenge, many contestants tried out new methods of driving traffic to their adoption centers - many stayed open around the clock for 24-hour adoption events, offered unique promotions and discounts on adoption fees, and more.
"Ramona Humane Society got off to a really strong start in the competition, holding a twilight adoption event for kick-off weekend, which obviously paid off as they adopted out 85 dogs and cats in just four hours," said Bert Troughton, vice president of community outreach for the ASPCA. "The dedication of their staff and a supportive network of volunteers should certainly help propel them forward into the next phase of the contest."
In addition to Ramona Humane Society, contestants in the Southwest Region for the 2011 ASPCA $100K Challenge are: Ventura County Animal Services in Camarillo, Calif.; Butte Humane Society in Chico, Calif.; Riverside County Department of Animal Services in Riverside, Calif.; Valley Oak SPCA in Visalia, Calif.; Animal Friends of the Valleys in Wildomar, Calif.; Idaho Humane Society in Boise, Idaho; Seattle Humane Society in Bellevue, Wash.; and Kitsap Humane Society in Silverdale, Wash.
During the 2011 ASPCA $100K Challenge, contestants will compete to save at least 300 more animals--during the months of August, September, and October 2011--than they did over the same three-month period in 2010. The shelter with the biggest increase in animals saved will win a $100,000 grant. The agency that gets the most community members involved in saving animals will win a $25,000 grant, and those organizations that do the best in their regions will be eligible for between $5,000 and $25,000 in grants. In last year's first-ever ASPCA $100K Challenge, contestants saved a total of 48,779 lives over three months - an increase of 7,362 lives over the same three months in 2009.
It has long been a priority of the ASPCA to create a country of humane communities where there is no more euthanasia of homeless animals simply because of a lack of space or the resources to adequately care for them. The ASPCA $100K Challenge builds on that goal by inspiring shelters and their communities to innovate and act to save more animals.
For more information about the contest, please visit http://challenge.aspcapro.org. To locate a 2011 ASPCA $100K Challenge contestant near you, please visit http://challenge.aspcapro.org/challenge/contestants. To see a complete list of 2011 $100K Challenge events as they are scheduled, please stay tuned to http://challenge.aspcapro.org/shelter/events/all throughout the contest.