NEW YORK--The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that 16,245 pets were adopted or reunited with their owners during the second month of the 2011 ASPCA $100K Challenge, a three-month competition where 49 shelters from 33 states and territories across the United States are working to increase lives saved in order to win a portion of the $300,000 in ASPCA prize grants, including a grand prize of $100,000. Contestants so far have saved a total of 33,636 animals in just 60 days.
Since the start of the ASPCA $100K Challenge, contestants have tried out new methods of driving traffic to their adoption centers - many have stayed open around the clock for 24-hour adoption events, offered unique promotions and discounts on adoption fees, and more.
"The results so far have been nothing short of amazing," said Bert Troughton, vice president of community outreach for the ASPCA. "Over the last month, staff and volunteers at competing shelters have faced all of the normal challenges of running animal shelters - plus both natural and manmade disasters - and still have saved so many more lives than last year. These people are extraordinarily dedicated and 100 percent focused on winning, because they know it's a win for the animals every time they send another cat or dog home."
During the 2011 ASPCA $100K Challenge, contestants are competing to save at least 300 more animals--during the months of August, September, and October 2011--than they did over the same three-month period in 2010. The shelter with the biggest increase in animals saved will win a $100,000 grant. The agency that gets the most community members involved in saving animals will win a $25,000 grant, and those organizations that do the best in their regions will be eligible for between $5,000 and $25,000 in grants. In last year's first-ever ASPCA $100K Challenge, contestants saved a total of 48,779 lives over three months - an increase of 7,362 lives over the same three months in 2009.
It has long been a priority of the ASPCA to create a country of humane communities where there is no more euthanasia of homeless animals simply because of a lack of space or the resources to adequately care for them. The ASPCA $100K Challenge builds on that goal by inspiring shelters and their communities to innovate and act to save more animals.
For more information about the contest, please visit http://challenge.aspcapro.org. To locate a 2011 ASPCA $100K Challenge contestant near you, please visit http://challenge.aspcapro.org/challenge/contestants. To see a complete list of 2011 $100K Challenge events as they are scheduled, please stay tuned to http://challenge.aspcapro.org/shelter/events/all throughout the contest.