Press Release

 

ASPCA® Partners With iPhone Game in Pioneering Fundraising Campaign

 

March 3, 2009

ASPCA Media Contact

NEW YORK— the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that it has partnered with GiantCrayon Games to raise money for animals through a first-of-its-kind promotion during March and April 2009. This is the first time an iPhone game has been used as lynchpin of a fundraising campaign. All fundraising efforts will be related to GiantCrayon’s ShiveringKittens iPhone game, which is sure to delight animal lovers. For every copy of ShiveringKittens sold, GiantCrayon will donate $1 to the ASPCA.

"The ASPCA is thrilled to work with GiantCrayon to raise funds through this new technology,” said ASPCA President & CEO Ed Sayres. "The object of the ShiveringKittens game is to rescue as many kittens as you can – and even though this is just for fun, in reality the ASPCA works tirelessly each day to save the lives of countless animals. Now, just by playing this virtual game, animal lovers everywhere can help the ASPCA continue that work.”

With ShiveringKittens, players arrange falling blocks to free animated kittens stuck in a Minnesota winter. The more ice blocks players connect, the more kittens they rescue and the more points they earn. With each kitten that players rescue, the satisfying ice crunch and plaintive meows of the freed kittens reward players for their efforts. For those players who want to amp up the challenge, ShiveringKittens comes in 10 increasingly difficult levels.

"I’m so excited to be working with the ASPCA," said Tim Goggin, GiantCrayon Games’s VP. "We’re really keen to pioneer such a different way of fundraising. And most importantly, I value the wonderful work the ASPCA does rescuing animals, so I’m really thrilled to find a way to help such a great organization."

ShiveringKittens is available now on the iTunes App Store for $2.99. For every copy sold during the months of March & April, $1 will be donated to the ASPCA by GiantCrayon. A YouTube video preview can be found at: http://www.youtube.com/watch?v=YAoJUwhuzNs.

For more information about ShiveringKittens, please visit www.shiveringkittens.com.  For more information about the ASPCA, please visit www.aspca.org.

About GiantCrayon Games

GiantCrayon Games is a wholly owned subsidiary of Information Appliance Associates, makers of ground-breaking Macintosh sync tools. GiantCrayon Games produces unique casual games for fun and stimulation. All GiantCrayon brands and products are trademarks or registered trademarks of Information Appliance Associates. Macintosh and iPhone are registered trademarks of Apple Inc. For more information on ShiveringKittens, please visit http://www.shiveringkittens.com.

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Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501 [c] [3] not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org.

 

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