Press Release

 

Nothing Short-Sighted About The ASPCA-Squidoo “Lens” Contest!

 

Innovative Web Pages Celebrating Pets Help Spread Awareness of ASPCA Mission

February 6, 2007

ASPCA Media Contact

NEW YORK, February 6, 2007—Fifteen minutes of fame may cut it for humans, but our animal companions would put Hollywood’s red carpet to shame when it comes to being comfortable in the spotlight. As a spinoff of their recent partnership, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) and Squidoo.com have joined forces to create the “ASPCA Squidoo Lens Contest,” where pet parents everywhere are invited to set up their very own free Web page (or “lens”), to pay homage to their pet BFFs at www.squidoo.com/aspca/hq. Funny stories, cute pictures and cool tricks are par for the course, and every month the top three lens “crafters” will be featured on the ASPCA’s Web site, www.aspca.org.

“We are extremely excited about our partnership with Squidoo,” said Jo Sullivan, senior vice president, Development & Communications for the ASPCA. “Every time someone builds a lens on Squidoo it could mean a donation to a charitable organization, and we really appreciate being part of that network. What’s more important to us, though, is the opportunity to spread the message of our life-saving work to new audiences every day.”

Out of all the lenses created every month, the top three winners will be featured on the ASPCA Web site. “We’ve already crossed the 500 lens mark for January,” said Sullivan, “and we can’t wait to see what our loyal public comes up with.” Winners of the January-February contest will soon receive their 15 minutes of fame on the ASPCA Web site, and the deadline for February-March submissions is March 2. To enter, please visit www.squidoo.com/aspca/hq.

“We’re thrilled that animal lovers and ASPCA supporters can contribute to such a worthy cause without having to dig into their pockets,” said Squidoo.com Founder Seth Godin. “Of all the 70,000 handbuilt web pages on Squidoo, pets is one of our most popular categories. People just love showing off their pets.”

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About Squidoo
Squidoo LLC was founded by bestselling author, noted blogger, speaker and Original Squid, Seth Godin. The stated function of the site is to enable extraordinary people to painlessly engage in philanthropy by building web pages about any topic of their choosing. Nearly 50% of Squidoo’s users donate the royalties they earn from the site to charity. Nonprofit Squidoo partners include Oxfam, Save the Children, the Juvenile Diabetes Research Foundation, roomtoread.org, and 65 other well-known organizations.

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Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501 [c] [3] not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org.

 

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