Exclusive: As CEO of the Humane Society of Boulder Valley for the past three years, and employee for the past 12, Lisa Pedersen knows a thing or two about saving lives. Read on as she discusses the impact that participating in the ASPCA $100K Challenge has had on her shelter team and community as a whole.
From the very moment we submitted our application for the ASPCA $100K Challenge, we knew it wasn’t about winning the grant—it was about saving lives. It was about being inspired by the Challenge to implement programs and protocols we had always talked about, but for one reason or another never put in place. It was about our team looking at our every process and questioning the how and why for what we do. It was about finding new ways to engage our community, and creating incredible buzz about the animals we serve. It was for these reasons and many more that we took risks, dreamt big and just did it.
As the weeks of the Challenge went by, we learned lesson after lesson. We found great inspiration in the amazing things our shelter colleagues across the country were doing as part of the contest. And we continually adapted our plans as we found what worked and what didn’t for our own shelter needs. Our staff, volunteers, donors and the community as a whole stepped up time and again to keep us moving towards our ultimate goal of saving another 1,000 lives.
The Challenge transformed us.
And it was a challenge in every sense of the word for all of the shelters who said “yes” to the call. I believe we all worked harder than ever before and together we saved more than 7,000 more lives in just three months. If that isn’t transformational, I don’t know what is!
Thank you to the ASPCA for this visionary grant. There are so many things we can now share with each other—so many new ideas and innovations that have come about as the result of these three magical months.
We are honored and humbled to be the first grand prize winner of the ASPCA Save More Lives $100K Challenge. We are forever changed as an organization and as a community—and as we look forward, we know this is just the beginning. Together we will keep pushing, collaborating and challenging ourselves to save more lives.
Well, it’s official: The Tallahassee-Leon Community Animal Service Center (TLCASC) knows how to party—and for good reason! On December 7, the ASPCA joined the municipal shelter to celebrate its receipt of the ASPCA Community Engagement Award for its incredible public outreach during the $100K Challenge. The day-long celebration included an early morning press conference and shelter tour, followed by a special award presentation held at Tallahassee’s exclusive Challenger Center.
For launching a creative and comprehensive “Reach for the Stars” communications campaign, adopt-a-thons and celebrity-themed video promotions, TLCASC received the award and a $25,000 grant to continue its life-saving work.
The ASPCA was thrilled to join TLCASC’s dedicated shelter staff, hardworking volunteers and engaged community members who all raised the bar to save more animals during the $100K Challenge.
“Tallahassee put out the call to the community, and the community answered by saving more lives,” says Bert Troughton, ASPCA Vice President of ProLearning. “We are proud to honor the success of our colleagues, and we thank them for setting such a great example of engaging with the public—this celebration was well deserved!”
Stay tuned later this week for our report from Boulder, CO, as we celebrate with Challenge grand prize winner Humane Society of Boulder Valley.
Humane Society of Boulder Valley saved 2,640 dogs and cats and won a $100,000 grant in the ASPCA $100K Challenge.
Today is the day, people! The grand prize winner of the ASPCA $100K Challenge is…Humane Society of Boulder Valley in Boulder, CO! Boulder Valley saved a total of 2,640 animals—an increase of 968 lives saved over the same time period in 2009—and will receive a $100,000 grant to continue its life-saving work.
The $100K Challenge is a national contest designed to inspire animal shelters across the country to save more lives. Since the Challenge first launched in April, we’ve been inspired every day by the amazing feats of our contestants, who worked to save at least 300 more animals during the months of August, September and October 2010 than they did during the same months in 2009. Total lives saved: 48,779 in three months—7,362 MORE animals than last year!
Many thanks to all staff, volunteers and YOU, the public, for making the Challenge happen and for working every day to save more lives! Please see our leaderboard for the final, awe-inspiring numbers, and stay tuned next week for reports from our grand prize party in Boulder!
Tallahassee-Leon Community Animal Service Center saved more than 1,000 animals during the $100K Challenge.
We are very excited to announce that Tallahassee-Leon Community Animal Service Center (TLCASC) in Tallahassee, FL, a municipal agency that cares for 11,000 animals annually, has won the ASPCA Community Engagement Award and a $25,000 grant! The award is part of the $100K Challenge, a national contest designed to inspire animal shelters across the country to save more lives.
The ASPCA selected TLCASC for the Community Engagement Award because of its creative and comprehensive “Reach for the Stars” communications campaign, which recruited dozens of local officials and celebrities to act as “agents” for animals in need of new homes. The campaign included an all-night adopt-a-thon and celebrity-themed video segments.
During the Challenge, TLCASC was everywhere from local fairs to college campuses, and kept the community in-the-know with fun blog posts from Daisy, canine reporter, who shared individual animal successes as well as exciting milestones. Together, staff, volunteers and the TLCASC community saved 1,288 animals from August 1 through October 31—an increase of 335 lives saved over the same time period in 2009.
Congratulations to the staff and volunteers of TLCASC, and thank you for creating such an amazing model of community engagement to save more lives!
Want to see all of TLCASC’s incredible community outreach? Visit the $100K Challenge blog! Next week, we're hitting the road to celebrate with Tallahassee, so stay tuned for reports from sunny Florida. And don’t forget to check out aspca.org/blog tomorrow when we’ll reveal the grand prize winner of the ASPCA $100K Challenge!
Last week, the ASPCA helped remove 120 dogs and puppies from an overcrowded and unsanitary “sanctuary” in Pope County, Arkansas. The Field Investigations and Response Team was on the scene to help bring the dogs much-needed relief, and we have exclusive photos of the rescue. Check out the slideshow below, and stay tuned to aspca.org for more on this developing story.