YES on Prop B! Launches New Ad Campaign

Monday, October 11, 2010 - 11:15am

On November 2, animal lovers everywhere will be watching election returns from the State of Missouri as its citizens decide the fate of the Puppy Mill Cruelty Prevention Act, which will appear on the ballot as “Proposition B.” If passed, the Act will vastly improve the lives of dogs in Missouri’s commercial breeding operations by limiting the number of breeding dogs to 50 per facility and requiring basic elements of humane care including clean water, regular exercise and adequate rest for female dogs between litters.

With just over three weeks to go until Election Day, Missourians for the Protection of Dogs/YES! on Prop B—a coalition of animal welfare groups that includes the ASPCA—has intensified its efforts to get state voters to the polls by producing and airing four short television commercials. The first 30-second ad, which you can watch below, began running on October 4 in St. Louis, Kansas City, Springfield, Columbia/Jefferson City, Joplin and Cape Girardeau.

Although the Puppy Mill Cruelty Prevention Act would be a state law, its passage would have far-reaching implications around the country. Known as the Puppy Mill Capital of America, Missouri supplies more than 40 percent of all dogs sold in pet stores nationwide and is home to more than 3,000 commercial dog breeding facilities—as many as the next three largest dog-breeding states (Arkansas, Oklahoma and Iowa) combined. It is estimated that nearly 70 percent of puppies sold in New York City pet stores come from Missouri.

Please help Missouri’s puppy mill dogs—our nation’s puppy mill dogs—by supporting Prop B in whatever way you can. Post the video on your Facebook page or blog, tweet this article, and visit to see how you can support the cause, even if you live outside of Missouri.

Paid for by Missourians for the Protection of Dogs / YES! on Prop B, Judy Peil, Treasurer