For the seventh year in a row, the ASPCA was selected as one of four national charities to participate in the Subaru “Share the Love” event, which ran from November 20, 2014, to January 2, 2015. This year, Subaru exceeded our expectations with the decision to increase their total charitable donation from $10 million in 2013 to $15 million in 2014, and the ASPCA received over $2 million from Subaru of America as a result of our participation in this year’s campaign.
For the second consecutive year, Subaru also encouraged local retailers to select a local Hometown Charity to participate in the campaign. In addition, the ASPCA provided 50 animal welfare organizations with up to $5,000 in grant funds to host a one- or two-day “Share the Love” event with their local Subaru retailer during the six-week campaign. The results are still coming in, but shelters have reported hundreds of adoptions, over $70,000 in cash donations, thousands of donated supplies and an increased awareness and celebration of animal welfare in communities across the country!
During the “Share the Love” event, the ASPCA also provided $100,000 in grants to 19 animal welfare organizations across the country to conduct ASPCA/Subaru “Share the Love” Rescue Rides for the second year in a row. These Rescue Rides are a series of life-saving animal transports that move homeless pets to shelters where they have a greater chance of finding a home. Transports began on November 20, 2014 and will go through March 20, 2015. While the results are still coming in, the estimated animal impact is nearly 3,000 animals.
Thank you to Subaru of America and Subaru owners for your dedication and support of the ASPCA—and for the countless animals that you have helped through the “Share the Love” event!
As part of its support, Febreze is working to help eliminate a significant barrier to pet adoption: pet odors. Febreze will be distributing free Noseblind Prevention Kits to pet adopters through participating shelters in ASPCA partner communities nationwide. Instagram star and rescue dog Toast Meets World has joined up with Febreze to help share the news with pet lovers everywhere, and to promote pet adoption.
Please Note: We have seen some comments and concerns about animal testing in response to this post. Febreze products are not tested on animals, and have been extensively evaluated for safety using alternative testing methods. Febreze works closely with leading animal protection groups, such as the ASPCA and the Humane Society of the United States, to promote alternative research methods.
We received hundreds of heartwarming submissions from readers across the country. While it was extremely difficult to select just one shelter, we are pleased to announce Pima Animal Care Center as our 2014 contest winner! Freekibble.com will deliver 10,000 free meals of Halo Spot’s Stew to Pima Animal Care Center in Tucson, Arizona.
This special shelter received multiple nominations which highlighted the organization’s compassionate care for animals, support of public safety and work to educate the community about responsible pet ownership that has allowed them to save more animals’ lives.
“It is an amazing honor,” says Karen Hollish, Development Director at Pima Animal Care Center. “As a shelter that never turns away a pet in need, our resources often fall short of the demand. This generous food donation will help us put our limited dollars toward other key areas like medical care for sick and injured pets. Thank you so much!”
Congratulations to Pima Animal Care Center! We’d also like to extend a huge thank you to all of you that recognized the hard work of your local shelters by participating in our contest.
Our feline friends had their chance to shine over the weekend as actress and animal activist Nikki Reed hosted the third annual Catdance Film Festival in Park City, Utah.
Presented by Fresh Step, the Festival is part of the brand’s Million Meow Mission, a campaign to help shelters and rescues find more forever homes for cats. This year, the Festival’s top film submissions starred shelter cats.
Reed presented the winning film with the Golden Litter Scoop award and $10,000 “kitty” to grand prize filmmaker Alana Grelyak for best original feline short film. Six featured films starring shelter cats were debuted at the festival along with a custom 14-karat gold-and-diamond cat dome ring worn by Reed. The ring is now available on auction and 80 percent of the auction price will benefit the ASPCA’s work for animals in need. From now through February 10 at 3:00 P.M. ET, you can enter the auction and view the film submissions from the Festival.
If you use the BlackBerry Messenger app on iOS, Android or Blackberry devices, you can now support the ASPCA while you communicate with family and friends. For every ASPCA-themed sticker you send, 3-4% of the purchase price goes back to the ASPCA and our fight against animal cruelty.
For the iPhone and Android users out there, you can let your support for the ASPCA take over with ASPCA-themed wallpapers and icons, available on CocoPPa and HipScreens. 3-4% of the purchase price goes back to the ASPCA.
And for the ASPCA supporters who are gamers, you can now customize your Xbox Avatar’s style with ASPCA-themed digital accessories, props and merchandise. 3-4% of the purchase prices goes back to the ASPCA.