It is here, people! August 1 is the official kickoff of the 2012 ASPCA Rachael Ray $100K Challenge, when shelters across the country will engage in a friendly, three-month competition to save more animals’ lives.
This weekend, the 50 shelter contestants are pulling out all the stops to get the party started right. From all-night adoption parties to special promotions (hello, free cats!), these events are sure to get the public pumped up to adopt a pet and help their local shelters find more pets more homes.
And don’t forget to follow @ASPCALive as we bring you all the minute-by-minute kick-off action this weekend. Join the conversation by using the hashtag #100KChallenge and help your favorite shelter find homes for even more animals!
It’s been an exciting week at the ASPCA, since we just announced the 50 finalists of the 2012 ASPCA Rachael Ray $100K Challenge. These 50 groups, all animal welfare organizations, now move on to the next round of our competition. Every contestant is ultimately a winner because every group will be working to save more animals’ lives. Those competitors who have the biggest increases in lives saved over the same time period last year—as well as those that do the best job of engaging their communities—will be eligible to share in the more than $500,000 in prize grants we are awarding for their life-saving work.
Shelters in every region of the country are entered in the challenge, and they need your support. Wouldn’t it be nice if the shelter where you adopted your dog and cat won lots of money to save more pets like yours? Even if you won’t be able to adopt a dog or cat this year, you can help by promoting your favorite shelter through social media during the competition or by telling your friends to consider adopting their next pet from that shelter. I hope you all will pick a shelter to support. You can find out more at www.aspca.org/100K.
Good luck to all of the 2012 $100K Challenge contestants!
Congrats to Austin Pets Alive! in Austin, Texas; the Humane Society of Greater Savannah in Savannah, Georgia; and the Humane Society of South Mississippi in Gulfport, Mississippi! All three shelters are in the running to win the ASPCA’s Community Engagement Award.
The Community Engagement Award is part of the 2011 ASPCA $100K Challenge, a friendly, three-month-long competition in which shelters across the country work to save more animals’ lives. The award includes a $25,000 grant prize.
The three finalists all received the most online votes on the $100K Challenge website. The winner will be selected by the ASPCA Grants Committee and announced on November 30.
During the $100K Challenge, contestants competed to save at least 300 more animals in August, September and October 2011, than they did over the same three-month period in 2010. In last year’s first-ever Challenge, contestants saved a total of 48,779 lives in three months—an increase of 7,362 lives over the same three months in 2009.
After 12 days of spirited online voting by more than 200,000 supporters, the ASPCA is thrilled to announce the 50 shelters that will compete in the 2011 ASPCA $100K Challenge.
“We were blown away by the outpouring of support and by the number of votes cast for local shelters in the qualifying heat,” says Bert Troughton, ASPCA Vice President of Community Outreach.
The 50 contenders now will gear up for a three-month competition to save at least 300 more animals—during the months of August, September and October 2011—than they did over the same three-month period in 2010.
The agency with the biggest increase in animals saved will win $100,000. The agency that gets the most community members involved in saving animals will win a $25,000 grant; and those organizations that do the best in their regions will be eligible for between $5,000 and $25,000 in grants.
“If the buzz created during the voting is any indication of how much energy and passion we’ll see for these 50 contestants during the contest, then I think we’re in for a really inspiring 2011 ASPCA $100K Challenge,” says Troughton.
On your mark. Get set. Vote! Folks, we are thrilled to announce that 95 animal shelters—from Hawaii to the U.S. Virgin Islands—are competing in this year’s $100K Challenge qualifying heat!
So, what does that mean, exactly? Well, they need you to vote! The 50 shelters with the most votes will be the official contestants of the 2011 Challenge and compete for the $100,000 grand prize. To keep the competition fierce, you can cast one vote each day!