Tallahassee-Leon Community Animal Service Center saved more than 1,000 animals during the $100K Challenge.
We are very excited to announce that Tallahassee-Leon Community Animal Service Center (TLCASC) in Tallahassee, FL, a municipal agency that cares for 11,000 animals annually, has won the ASPCA Community Engagement Award and a $25,000 grant! The award is part of the $100K Challenge, a national contest designed to inspire animal shelters across the country to save more lives.
The ASPCA selected TLCASC for the Community Engagement Award because of its creative and comprehensive “Reach for the Stars” communications campaign, which recruited dozens of local officials and celebrities to act as “agents” for animals in need of new homes. The campaign included an all-night adopt-a-thon and celebrity-themed video segments.
During the Challenge, TLCASC was everywhere from local fairs to college campuses, and kept the community in-the-know with fun blog posts from Daisy, canine reporter, who shared individual animal successes as well as exciting milestones. Together, staff, volunteers and the TLCASC community saved 1,288 animals from August 1 through October 31—an increase of 335 lives saved over the same time period in 2009.
Congratulations to the staff and volunteers of TLCASC, and thank you for creating such an amazing model of community engagement to save more lives!
Want to see all of TLCASC’s incredible community outreach? Visit the $100K Challenge blog! Next week, we're hitting the road to celebrate with Tallahassee, so stay tuned for reports from sunny Florida. And don’t forget to check out aspca.org/blog tomorrow when we’ll reveal the grand prize winner of the ASPCA $100K Challenge!