Saving Animals’ Lives: $100K Challenge Update

Thursday, August 26, 2010 - 10:45am

We’re already three weeks into the ASPCA $100K Challenge, and our contestants are showing some great adoption numbers and creative promotions to save more animals’ lives. Check out some of the highlights below, and stay tuned in the coming weeks to learn who else is kicking butt and taking names in the race to the $100K finish.

McKamey Animal Care & Adoption Center in Chattanooga, TN, celebrated the start of the Challenge by distributing free collars and tags to promote the importance of proper ID for pets. “We are working to increase our return to owner (RTO) rates,” reports McKamey. “So often we receive loving animals who we know must have families, but we cannot reunite them with their pet parents because they do not have identification.”

Speaking of RTOs, the Kent County SPCA of Camden, DE, returned a staggering 43 dogs and 3 cats to their pet parents during the first week of the Challenge. Some great numbers are also coming out of Colorado: As of August 13, a mere two weeks into the Challenge, the Humane Society of Boulder Valley had adopted out 118 cats and 65 dogs—“an increase of 49 animals since the same time last year,” they report.

No rest for the weary at the Greater Birmingham Humane Society. When the Alabama shelter was closed one day last week, the organization still managed to turn in some exceptional results. That day, GBHS says, “the Lone Ranger, as we call our only veterinarian here, completed 26 spay/neuter surgeries and eight dentals!”

We’re consistently wowed by the innovative ways the Challengers are getting their communities involved in the action to find homes for needy pets. On August 7, Maui Humane Society assembled a team of 10 adoptable dogs for Pet Night at the Na Koa Ikaika Maui baseball game, where ticket proceeds benefitted the shelter. Meanwhile, the SPCA of Wake County in Raleigh, NC, got out some its favorite animal costumes and held an epic photo shoot with its Pit Crew.

Read all the minute-by-minute action on our $100K Challenge blog.