Join Us for Kick-Off Weekend!

Friday, July 27, 2012 - 9:00am

Oh, it’s on! The 2012 ASPCA Rachael Ray $100K Challenge is officially underway starting August 1—and, for the third year in a row, shelters around the country are in a race to save more animals’ lives.

What is the $100K Challenge, you ask? In a nutshell, 50 animal shelters will spend the next three months working tirelessly to increase the number of adoptions over last year. The winning shelter will receive a $100,000 grant from the ASPCA to continue its life-saving work—and other contestants will vie for a chance to bring home additional grant prizes.

Join Us for Kick-Off Weekend!
Next weekend, we’ll be rooting for Challenge contestants as they host special kick-off adoption events! Follow @ASPCALive as we bring you all the minute-by-minute action. Using the hashtag #100KChallenge, you’ll be able to join the conversation—and help your favorite shelter find homes for even more animals!

To find a kick-off event near you, please visit our 2012 ASPCA Rachael Ray $100K Challenge events page!