Exclusive: As CEO of the Humane Society of Boulder Valley for the past three years, and employee for the past 12, Lisa Pedersen knows a thing or two about saving lives. Read on as she discusses the impact that participating in the ASPCA $100K Challenge has had on her shelter team and community as a whole.
From the very moment we submitted our application for the ASPCA $100K Challenge, we knew it wasn’t about winning the grant—it was about saving lives. It was about being inspired by the Challenge to implement programs and protocols we had always talked about, but for one reason or another never put in place. It was about our team looking at our every process and questioning the how and why for what we do. It was about finding new ways to engage our community, and creating incredible buzz about the animals we serve. It was for these reasons and many more that we took risks, dreamt big and just did it.
As the weeks of the Challenge went by, we learned lesson after lesson. We found great inspiration in the amazing things our shelter colleagues across the country were doing as part of the contest. And we continually adapted our plans as we found what worked and what didn’t for our own shelter needs. Our staff, volunteers, donors and the community as a whole stepped up time and again to keep us moving towards our ultimate goal of saving another 1,000 lives.
The Challenge transformed us.
And it was a challenge in every sense of the word for all of the shelters who said “yes” to the call. I believe we all worked harder than ever before and together we saved more than 7,000 more lives in just three months. If that isn’t transformational, I don’t know what is!
Thank you to the ASPCA for this visionary grant. There are so many things we can now share with each other—so many new ideas and innovations that have come about as the result of these three magical months.
We are honored and humbled to be the first grand prize winner of the ASPCA Save More Lives $100K Challenge. We are forever changed as an organization and as a community—and as we look forward, we know this is just the beginning. Together we will keep pushing, collaborating and challenging ourselves to save more lives.