Broncos and Seahawks, Meet Puppies and Chickens!

Thursday, January 30, 2014 - 2:45pm
Cute dog playing with football

The ASPCA is going to the Super Bowl! At least, some of our favorite animals are: From today all the way through game day, a jumbo screen outside of MetLife Stadium in New Jersey will air two different ASPCA ads—one about puppy mills and pet store puppies, and the other about the welfare of chickens raised for meat.

Our research has revealed that most people would not buy a puppy if they knew she was born in a puppy mill—but it also showed that most people didn’t realize that almost all dogs offered for sale in pet shops are from puppy mills. We’ve been working to close this information gap with our No Pet Store Puppies campaign, and our 15-second Super Bowl spot is a wonderful opportunity to inform the public about the connection between puppy mills and retail pup sales.

More than 1 billion chicken wings will be eaten on Super Bowl Sunday—that many wings could form a line from CenturyLink Field, the Seattle Seahawks’ home stadium, all the way to MetLife Stadium…30 times over! Nearly all of these wings came from chickens raised in dirty, cramped quarters who were bred to grow so big, so fast they can hardly walk. But it doesn’t have to be that way: Chickens deserve better, and so do we. Check out the ad below, then share it on Facebook and Twitter. And if you haven’t already, make sure you stand up for healthier, more humanely raised chickens by signing our petition at