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The ASPCA Teams Up With Ralph Lauren for Adopt a Shelter Dog Month

Tuesday, October 15, 2013 - 2:45pm
The ASPCA Teams Up With Ralph Lauren for Adopt a Shelter Dog Month

In conjunction with Adopt a Shelter Dog Month, Ralph Lauren has collaborated with the ASPCA to create The Dog Walk, a short film featuring rescue dogs from the ASPCA and the designer's Fall 2013 accessories collection. The film takes you on a virtual dog walk through the streets of New York City and Paris, with a few fun surprises along the way. 

From October 15 to November 15, 10 percent of the purchase price of select accessories and dog apparel* featured in the film will be donated to the ASPCA to support and raise awareness for shelter dog adoptions.  We're pleased to announce that all of the shelter dogs who starred in the film have since found forever homes and are thriving with their new families!

To watch the film and learn more, visit RalphLauren.com/TheDogWalk

* Ralph Lauren will donate 10 percent of the purchase price of all handbags, excluding pink pony handbags, sold at 888 Madison Ave on October 20, 2013, to the ASPCA.


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carol thon

I have conflicting emotions about your partnership with Ralph Lauren. I am glad that he sponsored the film that got dogs adopted but I deplore the FURS that he shows in his classy ads prior to "Masterpiece Theatre." I planned to complain to Rebecca Eaton about accepting money from a dealer in animal cruelty. Furs and PBS should not be paired in any civilized world. Perhaps the ASPCA could influence Mr. Lauren to keep the fur on the dogs alive and leave the dead fur behind?

Mary-Frances Ellis

This video does serve as good publicity and definitely good public relations for Ralph Lauren. Using rescue dogs in the video is really a genius idea. We need more publicly known names to do the same and really show the very positive side of our beloved animals. I commend Ralph Lauren for this idea. I think it's wonderful.

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