ASPCA Rachael Ray $100K Challenge Heats Up

Wednesday, August 1, 2012 - 2:30pm
small cat in a volunteer's hand

It is here, people! August 1 is the official kickoff of the 2012 ASPCA Rachael Ray $100K Challenge, when shelters across the country will engage in a friendly, three-month competition to save more animals’ lives.

What can you do to help? Well, get out and adopt, of course!

This weekend, the 50 shelter contestants are pulling out all the stops to get the party started right. From all-night adoption parties to special promotions (hello, free cats!), these events are sure to get the public pumped up to adopt a pet and help their local shelters find more pets more homes.

The animals are counting on you!

For a full list of festivities near you, please visit our 2012 ASPCA Rachael Ray $100K Challenge events page!

And don’t forget to follow @ASPCALive as we bring you all the minute-by-minute kick-off action this weekend. Join the conversation by using the hashtag #100KChallenge and help your favorite shelter find homes for even more animals!



These are really great comments and conversations!


Never Ever post an animal for free!! ASPCA should know this, it only sets the animal up for a disastrous outcome...lowlifes are out there looking for such posts. Let's do the right thing, using intelligence and education, and get these animals placed into the right homes where they will get the love they deserve:))


is ASPCA following these comments and listening to the advice? I love my dog like my first born and i cant bear to see animals hurt, especially when we mean well. I would like to hear the steps ASPCA is taking in line w the comments and suggestions, i am also a donator and take my dog to their hospital but i wont continue my support if i feel animals are being let down...


I am astounded by all of these negative comments. As we all know millions of dogs and cats are euthanized each year because there are not enough families who want them. I am certain that any shelter affiliated with the ASPCA has a rigorous adoption process. Quite honestly, the cost of acquiring a dog (even an overpriced puppy mill dog from a pet store) is minimal compared the cost of caring for a dog. For example, the adoption fee for my dog was $195 and I pay more than that each quarter for her medication alone. Yes, it is true that you should never give a dog away for free, but I believe that the shelters have higher standards than someone who decides to put their family pet up for sale in the newspaper. As for the ads being too sad to watch, ignorance is not bliss. If you don’t know what the animals are going through, you can’t help change it. Sorry if thirty seconds of watching something sad, ruins your day. Imagine being a pet that has no choice but to live it. The ASPCA does wonderful work every day on behalf of animals. I am proud to support the ASPCA and thankful that they are there to help.


Thank you Jenn,
While we absolutely hear everyone's concerns, the ASPCA researched the practice of fee-waived adoptions for cats and learned that not only does it increase adoptions substantially, but in our research we found absolutely no difference between adopters who paid a fee and adopters who paid no fee in terms of their bond with and care for their new pet. It's important to note that shelters don’t waive their adoption counseling processes, just the fees. Matching pets with families remains a priority.

We hope this helps.