ASPCA Rachael Ray $100K Challenge Heats Up

Wednesday, August 1, 2012 - 2:30pm
small cat in a volunteer's hand

It is here, people! August 1 is the official kickoff of the 2012 ASPCA Rachael Ray $100K Challenge, when shelters across the country will engage in a friendly, three-month competition to save more animals’ lives.

What can you do to help? Well, get out and adopt, of course!

This weekend, the 50 shelter contestants are pulling out all the stops to get the party started right. From all-night adoption parties to special promotions (hello, free cats!), these events are sure to get the public pumped up to adopt a pet and help their local shelters find more pets more homes.

The animals are counting on you!

For a full list of festivities near you, please visit our 2012 ASPCA Rachael Ray $100K Challenge events page!

And don’t forget to follow @ASPCALive as we bring you all the minute-by-minute kick-off action this weekend. Join the conversation by using the hashtag #100KChallenge and help your favorite shelter find homes for even more animals!