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$100K Challengers Break Adoption Records

Wednesday, August 11, 2010 - 3:15pm

Sunday, August 1, marked the official kickoff of the $100K ASPCA Challenge, and so far, participating shelters are reporting record adoptions and community involvement. Contestants reported more adoptions in one day than ever before, more visitors to their shelters, and more traffic on their websites and Facebook pages.

How'd they do it? The 46 participating shelters are celebrating the Challenge with parties and promotions galore. Browse our list of events, which include:

  • Celebrations at malls, baseball stadiums and brew houses
  • Adoption specials, waived fees and themes like "Find Your Cougar or Silver Fox"
  • Puppy and kitten extreme makeovers

The Challenge contestants' ingenuity promises to save thousands of lives this fall. Last year, from August to October, these 46 shelters saved 45,603 animals' lives. This year, they're each working to save at least 300 more lives in the same period, and they're off to a great start.

Contestants are even blogging about their successes—stop by the Community Engagement blog daily to follow the action!

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