During the first month of the ASPCA $100K Challenge, many contestants tried out new methods of driving traffic to their adoption centers - many stayed open around the clock for 24-hour adoption events, offered unique promotions and discounts on adoption fees, and more.
"Greater Androscoggin Humane Society completely bucked tradition for their kickoff event and stayed up all night in their pajamas at the shelter, and encouraged their enthusiastic supporters to do the same. As a result, the public came out in droves to adopt, and they saved a whopping 144 animals in just the first 24 hours of the contest," said Bert Troughton, vice president of community outreach for the ASPCA.
In addition to Greater Androscoggin Humane Society, contestants in the Northeast Region for the 2011 ASPCA $100K Challenge are: Washington Animal Rescue League in Washington, D.C.; Washington Humane Society in Washington, D.C.; Animal Rescue League of Boston in Boston, Mass.; Lowell Humane Society in Lowell, Mass.; New Hampshire SPCA in Stratham, N.H.; Monmouth County SPCA in Eatontown, N.J.; Animal Welfare Association in Vorhees, N.J.; Pets Alive Animal Sanctuary in Middletown, N.Y.; Rochester Animals Services in Rochester, N.Y.; Angels for Animals in Canfield, Ohio; Animal Rescue League of Western PA in Pittsburgh, Pa.; and PAWS (Philadelphia Animal Welfare Society) in Philadelphia, Pa.
During the 2011 ASPCA $100K Challenge, contestants will compete to save at least 300 more animals--during the months of August, September, and October 2011--than they did over the same three-month period in 2010. The shelter with the biggest increase in animals saved will win a $100,000 grant. The agency that gets the most community members involved in saving animals will win a $25,000 grant, and those organizations that do the best in their regions will be eligible for between $5,000 and $25,000 in grants. In last year's first-ever ASPCA $100K Challenge, contestants saved a total of 48,779 lives over three months - an increase of 7,362 lives over the same three months in 2009.
It has long been a priority of the ASPCA to create a country of humane communities where there is no more euthanasia of homeless animals simply because of a lack of space or the resources to adequately care for them. The ASPCA $100K Challenge builds on that goal by inspiring shelters and their communities to innovate and act to save more animals.
For more information about the contest, please visit http://challenge.aspcapro.org. To locate a 2011 ASPCA $100K Challenge contestant near you, please visit http://challenge.aspcapro.org/challenge/contestants. To see a complete list of 2011 $100K Challenge events as they are scheduled, please stay tuned to http://challenge.aspcapro.org/shelter/events/all throughout the contest.