Orange, The ASPCA's Official Color
Why did you choose orange as the ASPCA’s official color?
In September 2005, the ASPCA officially shifted its color palette from blue to bright orange and gray. These new colors were launched in concert with our new campaign, “We Are Their Voice,” and gave a fresh start to the ASPCA’s mission to prevent animal cruelty.
The color orange is identified with vibrancy and energy. (In fact, the members of our logo design team were inspired by a life preserver!) It is our hope that, by identifying the color orange with the efforts of the ASPCA, the public will begin to associate this color with the welfare of animals throughout the United States. We hope that one day the color orange will be synonymous with animal welfare everywhere!