ASPCA Partnership Marketing enables diverse companies to benefit from the enormous appeal of animals. While partnering with us and helping us raise awareness and revenue for animal welfare programs, your company can touch the minds and hearts of consumers in a way that drives product sales and endears them to your brand.
According to recent research, 83 percent of Americans have a more favorable opinion of companies that support charitable causes ("Cone/Roper Cause Related Marketing Trend Report," 1999). Among these causes, few touch as many hearts and generate as many positive benefits as those that help animals.
An emotional connection to millions of consumers
Drive consumers to action. More than 63 million US households have pets. Nine out of ten pet owners consider their pet to be part of the family. Honoring the human-animal bond has enormously powerful consumer appeal that any company can tap into.
A high-impact, cause-marketing campaign
Make your marketing messages stand out. The ASPCA is committed to creating highly successful, win-win corporate partnerships. As an ASPCA Marketing Partner, your company can enjoy high-impact sales promotions that move product and generate positive publicity and good will.
Alliance with a brand that inspires loyalty
Go with a name that Americans trust most. Founded in 1866, the ASPCA is America's oldest non-profit animal welfare organization. Our powerful brand, the most recognized of all United States humane organizations, is built on over 140 years of alleviating pain, fear and suffering in animals. No other group has earned the respect, recognition and reputation for promoting animal welfare as has the ASPCA.
Access to responsive audiences
Enjoy the positive regard of compassionate consumers. Be promoted in our member publication, read by 1.25 million readers, and on our website, which averages more than 700,000 monthly page views. Through these and other proprietary communications venues, the ASPCA will put its marketing resources to work for you.
A cause to enhance employee loyalty and pride
Engage and excite your employees with a powerful cause-marketing corporate initiative. Have them feel good about working for your company. Inspire them and improve retention in the process.
If you are interested in ASPCA corporate partnerships, please send us details on your proposal via our Corporate Ambassadors Inquiry Form.
We appreciate your interest in the ASPCA's Corporate Partnership program. We will review your information to determine the level of match with our current marketing programs. Due to the high volume of inquiries we receive, we will only be able to reply back if there is a potential fit with our programs. Thank you for thinking of the ASPCA. We wish you continued success.